Ogilvy is sticking out with Asia-born talent for its top creative role. The network proclaimed it’s promoting Piyush Pandey, the chairman of Ogilvy India, to take over as worldwide chief creative officer, replacing Tham Khai Meng, who was abruptly fired in July. Pandey takes on a brief to boost the standard of creativity across the Ogilvy network.
He can retain his current responsibilities leading the Indian business, remaining based mostly in Mumbai. However, from the New Year, he will add partnership with Ogilvy’s global chief executive John Seifert to oversee creative standards at the agency.
Seifert said he had considered each internal and external candidate for the worldwide creative role. “I wished somebody who would be a true partner to me and who would be faithful the creative spirit of our founder David Ogilvy,” he said. “But it was very clear that Piyush was the proper candidate for the role. “Piyush is deeply rooted in society and culture and the humanness of our world. He’s conjointly someone who doesn’t look backward, only forwards, and who is enthusiastic, excited and humble. He’s someone everyone can be inspired by.”
Seifert additional that his working partnership with Pandey would become a model for Ogilvy offices around the world, with the creative and business agendas coming absolutely along.
“To date, we hadn’t extremely galvanized our network to ensure creativity is the lifeblood of everything we do,” Seifert said. “Piyush will currently help me drive that.” Pandey, who with his brother Prasoon was awarded the prestigious Lion of St Mark for outstanding contribution to creativity in communication at Cannes this summer, is a towering creative figure in India.
Pandey’s appointment comes as Ogilvy prepares to announce in Jan a new 20-strong creative counsel for the company, which will include 50th female creatives. Siefert said he was determined to accelerate the diversity within the agency’s creative ranks, through external recruitment and accelerated internal talent development. Meanwhile, Joe Sciarotta the CCO of Ogilvy USA has been appointed as deputy chief creative officer, worldwide, reporting to Pandey and Seifert. Leslie Sims joins Ogilvy from VML Y&R as chief inventive officer of Ogilvy USA, reporting to Lou Aversano, chief executive, USA.
Photo credits: Impact