When was the last time you bought a car? Did you really need a new car? I mean really need a brand-new car? Chances are the one you were driving was still running when you bought the car you have now.
Yes, in Qatar market rarely buy because they need… they buy because they want to experience the feeling that comes with buying.
We enjoy new purchases. Sure, we can convince ourselves that we really needed a new one with special features, but if we’re totally honest we’ll have to admit that would’ve got by without it. What does this mean to your advertising and marketing campaign?
State the benefits of your product or service
Capitalize on the ways a customer will improve his lifestyle by making the purchase.
Will he increase his own business profits by 50 percent? Say so in the opening statement of your sales campaign, or at the top of your social media pages.
Don’t obsess with the features of the product itself or your credibility. Frankly, customers could care less. Let’s face it… they’re a bit selfish when it comes to dishing out their hard-earned money. All they want to know is what’s in it for them.
Paint word pictures – that let them experience the benefits.
“Wake up tomorrow, with no boss! You can spend the day with your family or on the sealine beach! there’s nobody to tell you what to do.”
A brand communicator may want his audience to feel the freedom of having no one to answer to if they become successful in the business. He’ll dramatize that desire, and put the listener in the seat to inspire it to take hold until the listener is ready to sign up and get started. Make sure all communication should in a creative way if its in print media or its online.
Inspire immediate action
Hey, let’s face it… the longer a customer lollygags, the greater the chances he’ll never take the plunge. Don’t let him off the hook that easily!
Set a deadline. Put on the pressure to buy now, or miss out on the deal. Chances are pretty good that the procrastinator will get with it just to save a few bucks.
What about your sales materials? Have you taken a good look at the things you are advertising? Make sure you are focused on the benefits the consumer will experience from the purchase, and not on the features of the product or service.
The very important point in any brand communication strategy always is unique. Make strong brand positioning based on the brand promise, that itself get a good market share for your product.
Looking for effective brand building strategy and creative communication materials? Feel free to contact the brand building specialist Mr. Sunil kumar on 9137078124.
Image courtesy: chryslercapital